Senior-Led User Testing for High-Stakes Product Decisions.

I work with product teams ahead of launches and redesigns to uncover hidden friction, trust gaps and drop-offs; before they become expensive mistakes.

25+ years across product, strategy and UX. 

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What Makes Userfy Different?

I’ve spent the last 25 years working across strategy, product, and UX — including co-founding, building, and selling a multi-million-pound tech business — so I understand product, customers, and commercial risk firsthand.

What this means for you:

  • Senior-level research that reveals real user behaviour

  • Fast, clear findings framed for confident decision-making

  • Commercially grounded insight, not academic reports

  • Independent, unbiased perspective your team can trust

  • Calm, clear communication that aligns stakeholders 

(Phil Randall – Owner at Userfy)
A photo of Phil Randall, the owner of Userfy, a user research and UX testing consultancy.

Certified in Digital Psychology and Persuasion

A Baymard Certified SaaS & eCommerce UX Pro

Trained in Design Thinking by IDEO

Not only did Userfy inform the redesign of core customer journeys, but it was also a catalyst for us to re-evaluate our customer experience design principles.

Chief Customer Officer - Blenheim Chalcot

Tailored Insight

for Every Stage of Growth

Choose the option that best matches your organisation:

For Early-Stage Teams

I’ll help you avoid expensive wrong turns and strengthen your proposition with clarity and confidence.

Early teams need to know whether their idea is compelling, clear, and genuinely understood.

I’ll show you how your target users interpret your value proposition, messaging, and early product, revealing where meaning breaks down and what needs more work.

The result is fast, actionable insight into how to refine your proposition, reduce risk, and build the right things with confidence and momentum.

Services For Early-Stage Teams

For SME Teams

Fast, practical user insight to improve clarity, trust, and conversion.

As your product grows, small UX issues quickly become costly ones.

I’ll identify where real users hesitate, drop off, or misunderstand your key journeys, and show you how to fix it.

You’ll get clear insight into what’s working, what isn’t, and why, plus prioritised recommendations that directly improve sign-ups, onboarding, sales, and adoption.

Services For SME Teams

For Enterprise Teams

Clear evidence for high-stakes decisions and complex digital journeys.

Large organisations face bigger risks, broader stakeholders, and more complex products. 

I’ll help your teams understand how real users experience multi-step journeys, propositions, and workflows, so you can align teams, reduce uncertainty, and make confident tactical and strategic decisions.

Whether you’re refining onboarding, evaluating messaging, or preparing for major product changes, you get robust, defensible insight grounded in real user behaviour.

Services For Enterprise Teams

Get Clarity, Progress, and Momentum

  • Real users, real behaviour: Moderated insight reveals what analytics can’t.
  • Focused, revealing research: Practical, commercially grounded work.
  • Fast, clear findings: Prioritised guidance and recommendations.
  • Decisions made easier: Evidence that aligns stakeholders and reduces risk.

The range of improvements we made as a result of working with Userfy heavily contributed to the new website's success.

Head of Digital at the YHA

Want Clear, Focused Insight on Your Product?

Learn what’s holding your users back and where the big opportunities lie to improve clarity, trust, and conversion.

Let’s Talk – No Obligation