Senior-Led User Testing for Important Product Decisions
In-depth research with your target users to understand where they hesitate, get confused, lose trust or struggle – all before those problems become expensive mistakes.
6–8 target users · Moderated 1-to-1 sessions · 2–4 week turnaround
Typical project range: £3,000–£5,000 + VAT
Turning insights into better product decisions.
Trusted by start-ups, SMEs and FTSE 100 organisations
Where I Can Help
When you are making product decisions where assumptions alone aren’t enough.
Launching or redesigning
Testing an important experience during the design phase.
Something isn’t working
Understanding why users are hesitating, abandoning, or failing to engage on your live site or app.
Validating something new
Getting insights on a new product, proposition, or concept before you fully commit.
A high-stakes decision
Generating independent evidence to inform decisions involving significant investment.
Not only did Userfy inform the redesign of core customer journeys, but it was also a catalyst for us to re-evaluate our customer experience design principles.
Chief Customer Officer - Blenheim Chalcot
In-Depth User Testing
Designed around the product, journey or decision you want to understand.
I’ll work with you or your team to establish what needs testing, how best to test it and who the right users are.
Because the sessions are one-to-one, I not only explore what users think and do, but essentially why.
Typical project range: £3,000–£5,000 + VAT
Final cost depends on recruitment requirements, testing complexity, number of participants, and reporting needs.
A Typical Project Includes
Planning
We agree the objectives, target users, journeys or designs to test, and the key decisions the work needs to support.
Recruitment
Typically, 6-8 suitable participants are recruited in line with an agreed profile. Participants can be supplied by you or recruited by Userfy.
Moderated User Testing
Each 60-minute session includes realistic tasks, observation, and questioning to understand comprehension, confidence, trust, and behaviour.
Analysis
Sessions are reviewed to identify patterns, serious friction, areas of confusion, trust gaps, and opportunities for improvement.
Findings and Recommendations
You receive a clear findings and recommendations report, focused on what matters most and what should be improved.
Follow-Up Discussion
A follow-up call to discuss the report, answer questions, and agree the most important findings, recommendations and next steps.
The range of improvements we made as a result of working with Userfy heavily contributed to the new website's success.
Head of Digital at the YHA
Why Work With Me
Real-user evidence. Experienced judgement. Better product decisions.
Userfy is a small, specialist consultancy focused on in-depth user testing for important product decisions.
I’ve spent more than 25 years working across research, product, strategy and digital businesses — including co-founding, building and selling both a multi-million-pound digital/software business and a specialist user research consultancy.
That experience means I understand how the research findings relate to the product decision, customer behaviour and the commercial risk of getting it wrong.
For more than a decade, I’ve conducted moderated user research for organisations ranging from start-ups to FTSE 100 companies.
Senior-led throughout — you work directly with me.
10+ years of moderated user research.
Commercial judgement alongside research expertise.
Independent, practical recommendations.
Clear communication with product and senior stakeholders.
Certified in Digital Psychology and Persuasion
A Baymard Certified SaaS & eCommerce UX Pro
Trained in Design Thinking by IDEO
Common Use Cases
When you need clear evidence before an important product decision.
MVP & New Products
Test whether the proposition is clear, relevant and compelling before committing further development.
AI Products & Features
Understand how real users interpret, trust and respond to AI-powered experiences.
Major Launches & Redesigns
Find serious friction, confusion or trust issues while there is still time to fix them.
Live Product Problems
Understand why users hesitate, abandon, misunderstand or fail to adopt.
Have an Important Product Decision Coming Up?
If you’re unsure how real users will understand, trust, or respond to something you’ve built or are building, let’s discuss what evidence would be helpful.