Whilst some of our work is bespoke, our most popular service is "Spotlight".
A comprehensive round of in-depth, expert-led user experience testing. Designed, delivered, analysed and presented back within three weeks.
We recruit representative users matching the key demographics of your customers and plan the testing.
We conduct in-depth testing and interviews with each user and assess their experience using your design.
We analyse the data and use video clips and a detailed report to present the findings and priorities.
Do users understand your value proposition?
How well is your value proposition communicated?
What information is missing?
Can users perform the required tasks?
Where does any confusion or frustration arise and why?
Where and how can user journeys be improved?
Are user needs being met?
Are there any gaps and where?
What could be done better?
How does it feel to use the solution?
Is it a positive experience?
What could be improved?
How does the experience make users feel about your brand?
Is brand equity enhanced?
Are users more or less likely to recommend you?
How would users improve the solution?
What features would users add?
What ideas do users have for providing a better experience?