Our unique blend of research expertise and strategic experience leaves us ideally placed to help you

Dr Sam Howard

Founder and Director of Research


Sam is an expert in the design and delivery of user research. He has a Psychology degree and a Human-Computer Interaction PhD from the University of Nottingham. Sam has worked in academic and commercial settings helping UK and global organisations refine and develop products based on user insights. Sam enjoys finding ways to generate robust user insights in the fast paced environment that is typical of so many organisations. He leads and oversees our research projects.


07976 260 408

Phil Randall

Founder and Director

Phil is a proven entrepreneur. He has previously co-founded, built and sold a multi-million pound tech + services business. Prior to this, Phil’s corporate career spanned business information, senior product management and international strategic marketing. Phil quickly grasps the business requirements of our clients and provides input and advise throughout projects.


07712 669 935

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We would love to discuss your project