Meet The Userfy Team.

Join the leading brands, growing SMEs and exciting start-ups that we work with...

Phil Randall


I’m fascinated by the factors that make digital products successful; hence I founded Userfy to help companies like yours improve existing solutions and design awesome new ones.

Previously, I co-founded, built and sold a tech and services business that developed websites and apps for global healthcare companies and developed software that was licensed by over 100 NHS Trusts.

It would be great to talk with you about how Userfy could help your business. Please don't hesitate to contact me anytime:




I have more than 20 years of experience in the fields of human factors, usability and behavioural research. I gained my PhD in Psychology from the University of Nottingham in 2000 and since then, I have provided consultancy for large and small organisations, encompassing academic, automotive, government, charity and commercial sectors.

I enjoy working with real users to understand their problems and needs, and to ensure that their feedback is used to optimise product design, employee productivity and customer experience.



I work closely with clients from a variety of commercial sectors designing, executing and analysing user research. We can help you see your products through the eyes of your customers, revealing their needs, struggles and ideas for how to improve the experience.

Detailed, in depth user research allows you to focus on the improvements that are needed to ensure your customers have a positive experience and can quickly and easily take the desired actions.



I've spent the last ten years learning what makes a website convert and helping companies develop an effective conversion strategy.

We can help you significantly improve the performance of your website by combining analytical data with user insights and an intuitive understanding of user psychology and brand messaging.



Taking everything I have learned from a breadth of industries over the last 10 years, I am focused on helping businesses make the most of their product ideas and find direction to drive their projects.

We use design sprints, discovery sessions, and collaborative design workshops to help you deliver purposeful, frictionless user experiences for your customers.



I'm all about the tech, whether it's Front End, optimisation or improving the developer handover process. I also focus on Atomic design & Design Systems with a track record that spans a whole range of different sectors from Fintech to Healthcare.

My understanding starts at conception and scales all the way to hi-fidelity user interfaces and user journeys. We can work with you from idea to launch, through the complete UX Design process.

To Discuss How Our Insight-Driven Approach Would Help You

Contact Phil Randall (Founder)
Call: 07712669935

contact us